While it’s a cool looking ad that definitely gets your attention, regrettably it’s 100% false and misleading. Red dot rage, red dot follies and the red dot cover-up.īack in 2011, Leica Store Brasil in São Paulo ran a clever ad purporting to show that the iconic Leica red dot logo has remained the same since 1913, or what would then have been a 98-year run. Whether or not you want it emblazoned prominently on your camera is really a matter of personal taste, but it’s a timeless, instantly recognizable graphic design that effectively conveys the power, prestige, and uniqueness of the Leica brand. Leitz Wetzlar changed its name to Leica (now Leica Camera AG) in recognition of the worldwide fame of Leica cameras, and ever since 1999 the bold, assertive Leica red dot has been the official company logo. With minor cosmetic variations it’s the same Leica red dot now used on current Leica cameras including the Leica M10, SL2, CL, and Q2. Early examples had the Leitz insignia, and post-1986 models had the now familiar Leica red dot with the venerable “swoopy-L Leica in script” logo (that first appeared on the Leica II (model D) of 1932) in contrasting white.
The Leica M6 (essentially an M4-P with built-in TTL metering) of 1984-2003 marked the transition from the Leitz red dot to the current Leica red dot. The red Leitz version was dropped on subsequent M cameras and then reappeared on the front covering of the M4-P in 1981.
A strikingly similar black circle Leitz logo can also be found on the Leitz Televit rapid-focus device dating as far back as the late ‘60s. The eye-catching red circle was originally emblazoned with the word Leitz in script when it first appeared on the Leica R3 in 1976 and the first production run of 100 Leica M4-2s in 1977. It’s safe to say that no other graphic design element in the Leica’s long history has generated as much controversy as the iconic Leica/Leitz red dot. This Leica logo sticker badge is intended for indoor use only and should not be exposed to the elements for a prolonged time.Ostentatious, iconic, or both, the legendary Leica logo is loved, loathed, and often covered up. While the vast majority of users this is a non-issue, for some textured, oily, dirty, or otherwise low energy surfaces additional adhesive (not included with the product) may be required, therefore adhesion to all surfaces is not guaranteed for this product. Do not remove the Leica logo badge once applied as this will weaken adhesion when re-applied and the use of an additional adhesive (not included) may be needed to re-apply the badge.
Pressure-sensitive adhesive starts to work when the label is pressed against the application surface and achieves full strength within 24-48 hours.
Then simply peel the Leica logo badge from its backing sheet and attach it to the target area by firmly pressing it in place. For best results, clean the target surface with rubbing alcohol and let it dry completely. This Leica logo badge is self-adhesive and can be attached to a flat or slightly curved, clean and smooth surface.
Specificationsĭimensions (inches): 2.75 inch by 1 inch rectangleĭimensions (millimeters): 69.6 millimeters by 25.4 millimeters squareĭimensions (centimeters): 6.96 centimeters by 2.54 centimeters square Perfect for decorating your equipment case. One (1) domed, self-adhesive sticker badge with chrome effect metallic background, bubble-domed for 3D appearance. Leica 2.75"x1" Chrome Effect Domed Case Badge / Sticker Logo